Cycling is first and foremost a sport, but it is increasingly also a business. And while 2011 was a thrilling year from a competitive standpoint, there were also worrying signs from a commercial perspective that the sport’s current business model may be unsustainable.
The UCI would certainly have you believe otherwise, as it trumpets the sport’s commercially successful expansion into new territories such as Oman, Qatar and most recently China in recent years. Continue reading