Do you want to stand out in a crowd? Whizz around on your ride wearing a jersey no one else has? Wear something that makes strangers come up to you and say, ‘Wow, where’d you get that jersey?’ Well, this is your lucky day.

The l’Etape concept is all about limited edition jersey/bib sets. Every month, a new themed kit will be announced. Once that’s been done, the clock starts ticking – you have only two weeks to order it. After that, they’re gone gone gone – so when they say Limited Edition, they aren’t kidding! At the moment, you have until the 10th of March to order these three launch sets. Personally, I’m totally loving the Hall of Fame jersey.

Hall of Fame; €229 (incl bibs); l’Etape. Available only until 10 March 2015

The accompanying bibs (included in the price) are black with coordinated colour bands on one cuff. Really rather snazzy. And celebrating the launch of their site, l’Etape is giving social fans a 5% discount with the code Social5 at checkout. Oh, and shipping is free anywhere in the world.

The 13 kit; €229 (incl bibs) ; l’Etape. Only available until 10 March 2015

Put the Hammer Down; €229 (incl bibs); l’Etape. Only available until 10 March 2015

A sneak preview of the next set to go on sale as of 10 March is the Pave collection.

Pave collection, l’Etape, available from 10 March 2015

Have a look around l’Etape’s site, and make sure you sign up for their newsletter so you won’t miss any of the sets as they become available.

Thanks to road.cc for tip-off.